> ## Content Index > Fetch the complete content index at: https://www.bteampodcast.com/llms.txt > Use this file to discover other available public pages before exploring further. # Ep. 116 - Premium Fitness Evolution: Inside The Yard Gym - URL: https://www.bteampodcast.com/premium-fitness-evolution-inside-the-yard-gym/ - Published: 2026-09-17T19:33:10.000Z - Updated: 2026-09-17T19:33:10.000Z - Description: Nicole and Derek Fjell of The Yard Gym in Bentonville explain how dual zone programming and structured eight week blocks disrupt the traditional gym model, building a Nike backed, community centered boutique fitness studio. - Author: The B-Team --- Traditional gym models are failing because generic open-gym access breeds low retention and stagnant routines. Hosts Josh Saffron and Jim Corbett welcome Nicole Fjell and Derek Fjell to explore how their venture, The Yard Gym in Bentonville, disrupts standard group workouts using dual-zone programming. Building a sustainable boutique studio requires moving past single-person training to scalable group dynamics. Nicole Fjell and Derek Fjell unpack their structured eight-week blocks, blending strength on the rig with cardiovascular conditioning on the turf. The founders break down how backing from global powerhouses like Nike validates their high-energy, community-centered environment. They discuss operational realities, space layout inside the Ledger, parking logistics, and balancing regional expansion with service quality. For fitness entrepreneurs scaling boutique spaces or athletes seeking structured group training, this conversation provides actionable insights into community-driven models. Subscribe and share this episode with a business partner exploring new fitness concepts. What is the single biggest factor that keeps you consistent with your daily workouts? Join us every Thursday at 10 AM for all things Bentonville, Business and Bourbon! Join the community: Instagram: @thebteampod Facebook: @The B Team Podcast TikTok: @bteampod https://www.bteampodcast.com/